How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities….
Read More »Website launch checklist: the 28 things you need to do
You’ve been working hard and now your site is ready. Well, almost ready. Before it sees the world, it’s vital to check every detail, even the smallest one, to make…
Read More »SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts…
Read More »Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle via @sejournal, @MattGSouthern
Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills. The post Google’s John Mueller:…
Read More »SEO tutorial for beginners: How to start with SEO?
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So,…
Read More »Mobile-first and Core Web Vitals: connecting the dots for page experience success
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing…
Read More »SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of…
Read More »What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house…
Read More »New SEO Tool Gathers Google Search Insights From 60M Queries via @MattGSouthern
A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs. The post New SEO Tool Gathers Google Search Insights From…
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