What Is Crawl Budget and Should SEOs Worry about It?
More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all. Most sites don’t need to worry about crawl…
Read More »Using SEO data analytics to identify business gaps
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities…
Read More »Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the…
Read More »How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »SEO and Accessibility: Content [Series Part 2]
As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities….
Read More »Website launch checklist: the 28 things you need to do
You’ve been working hard and now your site is ready. Well, almost ready. Before it sees the world, it’s vital to check every detail, even the smallest one, to make…
Read More »SEO news in April 2021: More time for your Core Web Vitals
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts…
Read More »Google’s John Mueller: “Now’s The Perfect Time” For An SEO Side Hustle via @sejournal, @MattGSouthern
Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills. The post Google’s John Mueller:…
Read More »SEO tutorial for beginners: How to start with SEO?
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So,…
Read More »Mobile-first and Core Web Vitals: connecting the dots for page experience success
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing…
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