How to perform SEO A/B testing in Google Search Console
30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can…
Read More »How to use XPath expressions to enhance your SEO and content strategy
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well…
Read More »SEO takeaways from 2020: A review of the most unusual year for search
30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was…
Read More »Seven essential enterprise SEO skills to master in 2021
30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the…
Read More »How Google Lens is Getting Your Products Found Online
Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear…
Read More »Research insights: Role of featured snippets in website traffic boost
30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets…
Read More »Six strategies guaranteed to help you build more backlinks to your website
30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent…
Read More »Five SEO tips that capture holiday attention and boost sales
30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday…
Read More »We Analyzed 306M Keywords. Here’s What We Learned About Google Searches
We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and…
Read More »27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Do you have an internal linking strategy? For a fact, internal links are crucial for SEO–they help Google crawl through your site, they are great for passing ranking power from…
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