rel=canonical: the ultimate guide

A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that can be found on multiple URLs…

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Are Private Blog Networks (PBNs) Worth It In 2020?

Private blog networks (PBNs) are the go-to link building tactic for grey hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a…

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Page experience: a new Google ranking factor

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these…

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30 Lessons After 30 Million SEO Visitors

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely…

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What is keyword stemming?

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the…

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