Last-minute Black Friday SEO prepping for ecommerce stores
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our…
Read More »AI Can’t Replace SEO Tools. But It Can Use Them
The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want…
Read More »How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape via @sejournal, @lorenbaker
Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success. The post How To Win…
Read More »Google Reminds SEOs How The URL Removals Tool Works via @sejournal, @martinibuster
Google’s John Mueller explained the nuances of the URL Removals Tool, particularly for dealing with hacked pages The post Google Reminds SEOs How The URL Removals Tool Works appeared first…
Read More »15 Ahrefs MCP Use Cases for SEOs & Digital Marketers
MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched…
Read More »How to Build High Quality Backlinks (2025)
Wondering why your site’s not ranking or showing up in large language model (LLM) results, even though your content is solid? The answer might be backlinks. Specifically, the lack of…
Read More »The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners
AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For…
Read More »Answer Engine Optimization (AEO): How to Win in AI Search
Answer Engine Optimization (AEO) is one of the most important topics in search right now. It’s about making sure your brand shows up inside AI-generated answers — not just on…
Read More »10 free and paid SEO reporting tools for 2025
Table of Contents What is an SEO reporting tool? Summary: best SEO reporting tools at a glance 10 SEO Reporting tools to choose From Google Search Console (free) Yoast SEO…
Read More »Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible…
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