Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance…
Read More »How to Implement an International SEO Strategy (Step-by-Step Guide)
But creating an international SEO strategy can be daunting—even for professional SEOs. In this guide, I’ll break down the process and walk you through it step by step. Many of…
Read More »Save time in SEO with these 6 tips
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making…
Read More »How to Complete a Technical SEO Audit in 8 Steps
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…
Read More »Three critical keyword research trends you must embrace
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just…
Read More »Off-page Seo: What Is It & How Can You Take Advantage of It
As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s…
Read More »Why we’re hardwired to believe SEO myths (and how to spot them!)
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of…
Read More »Link Building Strategies and Resources for Busy Marketers
In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that…
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