How to avoid SEO penalties in algorithm-stricken industries
When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos,…
Read More »Here’s Why You Should Prioritize Internal Linking in 2022
SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…
Read More »Is your business optimized for Google Discover? This guide is for you!
30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to…
Read More »Shopify SEO: the ultimate guide
In just a couple of years, Shopify has become the leading online shopping platform. It has become something of an anti-Amazon, helping small and large retailers worldwide run successful online…
Read More »Seven Google alerts SEOs need to stay on top of everything!
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be…
Read More »Are SEOs Unwilling To Say “I Don’t Know”? via @sejournal, @MattGSouthern
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are SEOs Unwilling To Say “I…
Read More »Wrapping up 2021 with our top 10!
30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone…
Read More »Everything you need to know about the Google MUM update
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The…
Read More »The Guide to Targeted-Impact Link Building
Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links…
Read More »How to craft great page titles for SEO
Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and…
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