The new YMYL guidelines and what this means for marketers
30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation,…
Read More »What Is Search Intent?
Have you been racking your brain trying to gain better visibility on Google? Chances are you’ve probably heard the term ‘search intent’ or keyword intent, or user intent, as some…
Read More »11 Ways to Improve E-commerce Category Pages for SEO
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
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How to Increase Domain Rating (Website Authority)
In this video, you’ll learn the three core factors that’ll improve your website’s link authority in a meaningful way. *************************************** Additional Link Building Resources 7 Attributes of High Quality Backlinks…
Read More »Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency
30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance…
Read More »How to Implement an International SEO Strategy (Step-by-Step Guide)
But creating an international SEO strategy can be daunting—even for professional SEOs. In this guide, I’ll break down the process and walk you through it step by step. Many of…
Read More »Save time in SEO with these 6 tips
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making…
Read More »How to Complete a Technical SEO Audit in 8 Steps
After years of working with clients, especially as the head of tech SEO for a U.K. agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I…
Read More »Three critical keyword research trends you must embrace
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just…
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