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Read More »Programmatic Advertising for Beginners
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is…
Read More »Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world
30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the…
Read More »Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad…
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