Why your product is your most important SEO asset
For a long time, we defined SEO success by rankings and traffic. If you reached the top of the search results and brought people to your site, you did your…
Read More »The forgotten funnel: how brands can nurture post-conversion
Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users….
Read More »The Yoast Perspective 2026: 7 things we learned from the SEO industry
SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure,…
Read More »5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility,…
Read More »Three new tasks, better navigation, and a bug fix in the Yoast SEO Task List
We launched the Yoast SEO Task List in December to give you a clear, actionable to-do list for your site’s SEO. In this update, we’ve added two new tasks, improved how you…
Read More »See how your brand appears in AI-generated answers, for free
Eligible Yoast customers can now run a free Yoast AI Brand Insights scan and get a personalized report showing how ChatGPT, Perplexity, and Gemini see your brand. Your brand is part of the AI conversation whether you’re monitoring it…
Read More »Introducing llms.txt to Shopify: Give AI a map to your best products
You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers. AI tools don’t browse your…
Read More »AI citations explained: how they work and how to get them
AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming…
Read More »The March 2026 SEO Update by Yoast recap
The March 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. Hosted by Carolyn Shelby and Alex Moss, this…
Read More »WordPress Tutorial For Beginners 2025 [MADE EASY]
Looking for the most complete and easy-to-follow WordPress tutorial for beginners 2025? This video is a full walkthrough on how to build a WordPress website from scratch—perfect for beginners with…
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