Rethinking SEO in the age of AI

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is…

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New: Yoast Duplicate Post 4.6

Version 4.6 of Yoast Duplicate Post is here, and it’s all about making your editing experience feel more natural in WordPress’s Block Editor, and making sure “Rewrite & Republish” works…

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New: Futureproof your website for the agentic web with Yoast SEO Schema Aggregation 

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft designed to simplify building conversational interfaces for the web. Today, we are proud to…

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Recap of the February 2026 SEO Update by Yoast

The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important…

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What is NLWeb (Natural Language Web)?

Natural language is quickly becoming the default way people interact with online tools. Instead of typing a few keywords, users now ask full questions, give detailed instructions, and are starting to expect clear, conversational answers. So, how can you make sure your content provides the answer to…

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Why does having insights across multiple LLMs matter for brand visibility?

Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are…

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Recap: The January 2026 SEO Update by Yoast

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important…

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Choosing the right WordPress SEO plugin for your business – Yoast vs Rank Math 

Key Takeaways Choosing an SEO plugin like Yoast SEO impacts your online presence and future growth. Yoast offers reliability with over 15 years of experience and millions of active installations,…

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New: Track brand visibility in Gemini with Yoast AI Brand Insights

Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard.  With a single analysis,…

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SEO in 2026: Key predictions from Yoast experts

If there’s one takeaway as we look toward SEO in 2026, it’s that visibility is no longer just about ranking pages, but about being understood by increasingly selective AI-driven systems….

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