Yoast SEO 19.2: IndexNow, crawl settings, and WordProof

Today is a good day. The next batch of Yoast SEO releases comes with a ton of new stuff that helps your site get noticed by search engines. We’re launching…

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What’s new in Google News – with Barry Adams

With the 20th birthday of Google News coming up, Google launched a new version of Google News last week. Barry Adams, the news SEO specialist, sheds light on the new…

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Writing with Yoast SEO and Bertha – a content AI tool

If you’re a content creator, you’ve probably considered using a content AI tool to help you write. After all, these tools can be extremely helpful in generating ideas and getting…

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Bot traffic: What it is and why you should care about it

Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the…

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We’re launching an IndexNow integration in Yoast SEO

Over the last couple of months, there’s been a lot of talk about a new protocol called IndexNow. This new protocol automatically notifies search engines that support it about all…

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Checkout page UX – How to provide a good user experience on your checkout page

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of…

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How to choose a focus keyphrase for product descriptions and categories

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece…

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SEO basics: What is content pruning?

If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing…

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How to adapt your content SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a…

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How to add global identifiers on variable products with WooCommerce SEO

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these…

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