4 creative writing exercises to improve your writing

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the…

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Local business listings with Schema.org structured data

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you…

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SEO Basics: What is keyword research?

If you have a business nowadays, your website might just have become your lifeline. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google….

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Technical SEO fitness: take our quiz to assess your fitness

Going to the gym regularly might get you fit, but dropping that routine will get out out of shape in no time. The same goes for your website — without…

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Yoast SEO 16.2: Getting your technical SEO in shape

One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most…

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What can Google’s “product reviews update” teach us about “high-quality content”?

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a…

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YouTube vs your own site: Which is better for video SEO?

One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting…

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Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to…

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SEO news in April 2021: More time for your Core Web Vitals

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts…

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Keyword density can still be a useful metric

Have you been in the SEO industry for a couple of years? Then you’ve probably noticed that keyword density (or keyphrase density) has a bad reputation. So why do we…

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