10 tips to streamline your blog content workflow

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever…

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How Google’s Search Engine Really Works (A Peek Under The Hood)

Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out what should go where. It’s…

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SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping…

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Do the SEO workout to rank higher with your best content

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best…

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Yoast SEO 16.6: An internal linking workout for SEO fitness

SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is…

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The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it…

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12 Useful Open Graph Meta Tag Types for Facebook and Twitter

Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to…

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Get your website back into shape with SEO fitness

Back to Yoast.com Whether your website is brand new or has been around for a while, it’s important to keep it healthy in every way you can. Both Google and…

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How does Google understand text?

On yoast.com, we talk a lot about writing and readability. We consider it a very important part of SEO. Your text needs to be easy to follow and it needs…

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A long term SEO strategy? Knowing what Google wants is the key

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or…

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