A linguistic approach to creating content that ranks

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…

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Learn about the three Core Web Vitals: LCP, FID & CLS

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been a essential part of building the best…

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Blog post checklist: how to optimize for search engines

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do…

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Yoast SEO 14.4: An improved publishing flow

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this…

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Noindex a post or page in WordPress, the easy way!

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with…

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Tips for your local SEO content strategy

If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content…

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The welcoming community of WordPress

“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software…

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Button UX: designing a clear call-to-action

Half of the buttons that are used as the main call-to-action on a web page don’t invite me to click. You could and should test button design but, sometimes, it…

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Yoast SEO 14.3: Italian word forms in beta

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this…

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Checking mobile site speed and SEO with Google Lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of…

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