This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries—including 85% of all Fortune 500 brands. In this essay you’re going to learn: How to create content for user intent The role of content directories for SEO How to create scalable landing pages How to create a scalable backlink program The role of responding to current trends for products How to reach thousands of people through your blog An opportunity that even Canva has overlooked
