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AI didn’t change web design. It sped up something that was already happening.
Web design has reset three times already: templates, page builders, and now AI. Each reset made a good-looking website cheaper, until the look stopped meaning anything. In this video, I walk through all three resets, what the fourth one actually is, and what I’d do if I were building a website today. I also show a real client’s website, before and after, to show what story-first web design looks like.
What You’ll Learn:
🕰️ The three times web design has already reset (and what AI really changed)
🎭 Why an impressive website stopped signaling a serious business
📖 What the fourth reset is, and why it isn’t about AI
👰 How a brand script turned a generic veil shop headline into one brides remember
✨ The small design choices AI won’t make for you
Chapters:
0:00 The new era of web design
0:59 The three resets so far
3:43 What AI killed
5:22 The fourth reset
7:05 A client’s website, before and after
11:05 The design choice AI won’t make
12:28 What I’d do building a website today
14:41 What’s left after the reset
Jennie Lakenan is a StoryBrand Certified messaging guide and conversion web designer who has built over 160 websites for coaches and experts. She helps them clarify their copy and create websites that convert visitors into client conversations.
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