If you want to look at the details in the slides, you can download them here: https://get.pirateskills.com/marketing-stack
0:15 – Mobile Website Builder
3:11 – Website Tools
7:52 – Traffic sources: SEO & Social Media
9:10 – SEO development tools
The base of your growth marketing should be your website. Don’t compromise on complicated solutions in 2020. WordPress (https://wordpress.org/) has given us free access to a sophisticated CMS (content management system). With the help of WordPress page builder plugins such as Elementor (https://elementor.com/) or Oxygen (https://oxygenbuilder.com/), everybody can build and change high performing websites. Are you trapped in a complicated system already? Consider getting a dedicated landing page tool like Instapage (https://instapage.com/) or Unbounce (https://unbounce.com/). We have to create fast, mobile-ready landing pages with the ability to download a lead magnet (like a free checklist PDF) after a visitor provides some contact data.
Your website is the only place you really own on the internet. Here you have control, while your Facebook and LinkedIn pages and profiles are at the mercy of others. On your website, you can fire any pixel your visitor consents to. It’s where you can and should focus your SEO efforts. Tools like MOZ (https://moz.com/) and Ryte (https://ryte.com/) help you find the most relevant keywords, keep an eye on your rankings, and optimize your website for SEO
#martech #websites #seo #digitalmarketing #tools #techstack #growthmarketing #pirateskills
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Thanks for watching,
Ben
