This video is about creating content clusters in order to rank high difficulty keywords on Google.
The reason behind creating these clusters of content is to increase the topical relevancy of your website regarding the keyword you want to rank for.
The #1 ranking signal for Google is relevancy and how well you answer the search query.
In order to increase your relevancy, you need to create sub-topics around the main topic you want to rank for.
Topics covered in this video:
-Content marketing
-Content clusters
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