Using video as part of your search engine optimization (SEO) tactics is a great way to earn more real estate on the SERPs, get more clicks on your content, and reach your target audience.
Video marketing has boomed in recent years. With Google adding the video carousel to the search engine results pages (SERPs) to desktop in 2018, video marketing is here to stay.
In a recent Moz study of over 2.1 million searches, more than 250,000 had a video carousel as part of the results.