It doesn’t matter what business, market, or industry you’re in, your business needs a website. But not just any website will do. After all, your businesses website is often your customers first point of contact with your brand and is the central hub for all your digital marketing activities. It’s also a controlled and owned piece of digital real estate which makes it extra special in today’s sea of rented and borrowed attention that comes along with using social media. So why then are so many websites just so bad? And how can you make sure you’re not making the same mistakes?
The sad reality is that like many other pieces of the marketing puzzle, websites seem to get pushed to the bottom of the priority list, and are only ever invested in when something breaks, or the information on them is so outdated and useless that something simple must be done.
So to help you avoid this here are 7 elements to an effective website so your site can get back to doing what it was meant to do all along – make you money.
Web Design Tip #1: Design Matters
Web Design Tip #2: Confirm to Convert
Web Design Tip #3: ONE Call-To-Action
Web Design Tip #4: Simplify Your Services
Web Design Tip #5: Make It Responsive
Web Design Tip #6: Don’t Make Them Think
Web Design Tip #6: Prove It
Web Design Tip #7: A Video is Worth a Million Words
Website Wrap Up
At the end of the day the key to designing a successful website is remembering that it’s not about you, it’s about your customers. When you put their needs, their experience, and their desires first, and ensure you’re following the tips and guidelines we just talked about you really can’t go too far wrong. If you’re looking for help implementing these tips and strategies then I highly recommend checking out sirenconsultingfirm.com/web who specialize in everything we just talked about.
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan
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