How Corporate Branding Translates Into Actual Sales
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses…
Read More »Are search engines dead in China?
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and…
Read More »Ecommerce marketing this Independence Day will be tricky: Four must dos
30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are extremely anxious and frustrated in…
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