Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe
Looking to scale your content production? Then you’ll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your…
Read More »Seven brand health metrics and how to measure them
30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand…
Read More »Google Adds Increased Visual Options for Shoppers and Brands via @SusanEDub
Google has embraced the increase in online shopping by adding Image Extensions, Smart Shopping campaign additions, and some upgrades to visuals in display ads. The post Google Adds Increased Visual…
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