In this video we’ll walk through some of the more complex features of the Squarespace Analytics tool, going over the terminology used, and reading and understanding the traffic data.
Timestamps:
00:00 – Intro
01:15 – Understanding Terminologies
01:33 – Understanding Terminologies (Bounce Rate)
02:20 – Understanding Terminologies (Conv. Rate)
03:19 – Understanding Terminologies (Direct)
03:56 – Understanding Terminologies (Unique Views & Unique Visitors)
04:55 – What to Look For
05:09 – What to Look For (Traffic)
07:39 – What to Look For (Growth: Traffic Sources & Site Contents)
11:38 – What to Look For (Search Keywords)
15:07 – Specific Recommendations
15:13 – Specific Recommendations (for eCommerce)
17:01 – Specific Recommendations (for bloggers)
18:45 – Specific Recommendations (for consultants)
21:27 – Specific Recommendations (for Portfolios)
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I’m David, a search specialist, and beginner YouTuber from Orange County, CA. I started on Google Ads (also called SEM) and have managed over $3M in ad spend. I’ve also designed over 150 Squarespace websites. My team and I work on about 30 SEO projects a month and help companies get found on Google with SEO, SEM, or design a powerful website.
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