Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and…

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Interview with Lior Davidovitch, the founder of PUBLC

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In…

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A linguistic approach to creating content that ranks

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…

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Top five B2B digital marketing tips during COVID-19 times

30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor user intent to understand how…

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Content creation guide: How to effectively think of SEO at every stage

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic…

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How to optimize your landing pages for users

Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should…

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