A five-step framework for effective keyword targeting in 2020
30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in…
Read More »Shopify SEO: The Ultimate Guide to Success
SEOs ♥️ to bash Shopify, but is the platform really that bad? 🤔 I found that most issues can easily be addressed. Learn how in this massive guide, that includes…
Read More »Google Adds Support for Regional Video Structured Data via @martinibuster
Google introduces support for the regionsAllowed structured data property for video. Gives International SEOs and publishers more control over rich results. The post Google Adds Support for Regional Video Structured…
Read More »Google SEO Mythbusting: Is More Content Better? via @MattGSouthern
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. The post Google SEO Mythbusting: Is More…
Read More »How Marketing Siloing May Be Ruining Your Business
According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different…
Read More »Google SEO 101: Site Migrations via @MattGSouthern
Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. The post Google SEO 101: Site Migrations via…
Read More »What the commoditization of search engine technology with GPT-3 means for Google and SEO
30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially…
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