3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing
Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI…
Read More »Preparing for Google’s Mobile-Only Index
Google has been pushing SEOs and website owners to adopt mobile-first design for at least half a decade, from their mobile-friendly tag and ‘Mobilegeddon’ back in 2015, to their more…
Read More »PageRank sculpting: How to get more from your links
30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce…
Read More »The 12 Ironclad Rules for Issuing Press Releases
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of…
Read More »CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new…
Read More »The agile marketer: Building agility with technology and talent
30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive…
Read More »Align your content with customer intent via zero click search
30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron…
Read More »Which redirect should I use?
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new…
Read More »A five-step framework for effective keyword targeting in 2020
30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in…
Read More »Shopify SEO: The Ultimate Guide to Success
SEOs ♥️ to bash Shopify, but is the platform really that bad? 🤔 I found that most issues can easily be addressed. Learn how in this massive guide, that includes…
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