We Analyzed 306M Keywords. Here’s What We Learned About Google Searches
We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and…
Read More »27 Internal Linking Strategies to Get More Search Engine Traffic for Your Content
Do you have an internal linking strategy? For a fact, internal links are crucial for SEO–they help Google crawl through your site, they are great for passing ranking power from…
Read More »Best Black Friday and Cyber Monday Deals of 2020 for Digital Marketers
If you haven’t whittled down your wish list beforehand, and now it’s hard to cut through the noise, no worries → we’ve compiled the best deals lists for SEOs and…
Read More »The anatomy of a negative SEO attack
30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative…
Read More »[GUIDE] How to Remove URLs from Google Search
While most SEOs focus on achieving the highest rankings, sometimes the exact opposite is needed — removing URLs from Google. For instance when you’re battling outdated/duplicate content, an indexed staging…
Read More »3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing
Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI…
Read More »Preparing for Google’s Mobile-Only Index
Google has been pushing SEOs and website owners to adopt mobile-first design for at least half a decade, from their mobile-friendly tag and ‘Mobilegeddon’ back in 2015, to their more…
Read More »PageRank sculpting: How to get more from your links
30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce…
Read More »The 12 Ironclad Rules for Issuing Press Releases
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of…
Read More »CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new…
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