Partial match domains in 2020: How to optimize and use effectively

30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. There are many aspects that make…

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Google SEO Mythbusting: Is More Content Better? via @MattGSouthern

Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. The post Google SEO Mythbusting: Is More…

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How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different…

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How to add FAQ Schema in WordPress using Yoast SEO

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to…

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Google SEO 101: Site Migrations via @MattGSouthern

Google’s Martin Splitt, and Glenn Gabe of G-Squared Interactive, get together to discuss the most common questions SEOs ask about site migrations. The post Google SEO 101: Site Migrations via…

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What the commoditization of search engine technology with GPT-3 means for Google and SEO

30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially…

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Doing More with Less: Automated, High-Quality Content Generation via @lorenbaker

Discover how technical SEOs can use the latest advances in Natural Language Understanding and Generation to create quality content at scale. The post Doing More with Less: Automated, High-Quality Content…

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Five ways SEO and web design go together

30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on…

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Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put…

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1000 Ranking factors: How Google finds signals through the noise

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses…

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