The agile marketer: Building agility with technology and talent
30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive…
Read More »Align your content with customer intent via zero click search
30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron…
Read More »Which redirect should I use?
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new…
Read More »A five-step framework for effective keyword targeting in 2020
30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in…
Read More »Shopify SEO: The Ultimate Guide to Success
SEOs ♥️ to bash Shopify, but is the platform really that bad? 🤔 I found that most issues can easily be addressed. Learn how in this massive guide, that includes…
Read More »Google Adds Support for Regional Video Structured Data via @martinibuster
Google introduces support for the regionsAllowed structured data property for video. Gives International SEOs and publishers more control over rich results. The post Google Adds Support for Regional Video Structured…
Read More »Google SEO Mythbusting: Is More Content Better? via @MattGSouthern
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. The post Google SEO Mythbusting: Is More…
Read More »How Marketing Siloing May Be Ruining Your Business
According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different…
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