Should You Target Zero-Volume Keywords? It Depends
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to…
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Darren Shaw 📍 Exposes Top 5 Local SEO Ranking Factors
Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP104: Darren Shaw | Founder @Whitespark | Local SEO Google gives us…
Read More »How to manage SEO clients’ expectations
30-second summary: SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It…
Read More »What Is Find Places Through Reviews?
If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured…
Read More »How AI-generated images can streamline your SEO game with DALL-E 2
30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the…
Read More »An SEO strategy flywheel to win leadership buy-in and drive results
30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO’s job has changed a lot in a decade. Now, prioritization…
Read More »The new YMYL guidelines and what this means for marketers
30-second summary: Your money or your life (YMYL) guidance has been updated to give more clarity on what Google is looking for within its quality rater guidelines Focusing on reputation,…
Read More »What Is Search Intent?
Have you been racking your brain trying to gain better visibility on Google? Chances are you’ve probably heard the term ‘search intent’ or keyword intent, or user intent, as some…
Read More »11 Ways to Improve E-commerce Category Pages for SEO
And this is for one key reason: SEOs tend to want to add more content and links, and UX experts want to prioritize clicks to products. However, there is a…
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