SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google. Complete SEO Course for Beginners: Learn to Rank…
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What are WordPress themes and how do you use them? | WordPress for beginners
This video about WordPress themes is part of the free online WordPress for beginners training. Learn more about creating and maintaining a WordPress website in our free online course at…
Read More »The Ultimate List of Free SEO Tools
Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of…
Read More »Influencers in today’s SEO
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action)…
Read More »Now is the best time to stitch your search marketing loopholes before 2022
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO…
Read More »Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose. A few years ago, Google launched its mobile-friendliness update and…
Read More »The Maker SERP Squeeze: Why Should SEOs Care?
Looking at 500 data points for each year from 2013 through 2021, Russ examines whether a long-standing theory in search engine optimization is true: do reviewers, aggregators, and non-manufacturing retailers…
Read More »What Is Crawl Budget and Should SEOs Worry about It?
More crawling doesn’t mean you’ll rank better, but if your pages aren’t crawled and indexed they aren’t going to rank at all. Most sites don’t need to worry about crawl…
Read More »Using SEO data analytics to identify business gaps
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities…
Read More »Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care
In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the…
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