Off-page Seo: What Is It & How Can You Take Advantage of It

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s…

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Why we’re hardwired to believe SEO myths (and how to spot them!)

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of…

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Link Building Strategies and Resources for Busy Marketers

In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that…

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How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos,…

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Here’s Why You Should Prioritize Internal Linking in 2022

SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings. My view on this is that…

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Is your business optimized for Google Discover? This guide is for you!

30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to…

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Shopify SEO: the ultimate guide

In just a couple of years, Shopify has become the leading online shopping platform. It has become something of an anti-Amazon, helping small and large retailers worldwide run successful online…

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Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be…

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Are SEOs Unwilling To Say “I Don’t Know”? via @sejournal, @MattGSouthern

Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. The post Are SEOs Unwilling To Say “I…

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Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone…

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