Keyword research for SEO: the ultimate guide

Keyword research is the first step in the SEO copywriting process and an essential part of your SEO strategy. Before you create your website’s content, you have to find out…

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Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting…

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Google Discover: What it is and how to get your content in

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content…

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10 tips for an awesome and SEO-friendly blog post

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like…

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Facebook & Instagram embeds on WordPress break soon

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress…

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Google Search On 2020 event: AI improvements for search

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for…

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How to choose the right focus keyword

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page…

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Holiday season / Black Friday SEO: 7 tips to start preparing!

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to…

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How to build Google Web Stories in WordPress

What do Instagram Stories, Facebook Stories, Snapchat Stories and Twitter Fleets have in common? They are all so-called social media implementations of the same stories idea. A story is a…

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SEO tips for non-profit organizations

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to…

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