Social media optimization with Yoast SEO

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s…

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Blog post structure: How to set up an easy-to-read text

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple…

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New WordPress core team lead: Francesca Marano

I’m very excited to announce that Francesca Marano is joining team Yoast as our new WordPress core team lead. When we recently added two WordPress core contributors to our team,…

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Yoast SEO 15.0: Support for Arabic, plus a new table of contents block

Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and…

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Keyword research for your online store

When you start an ecommerce site, having a keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true…

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How to turn your online customer into a brand ambassador

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them…

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Increase blog engagement: 8 tips to boost shares and comments

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and…

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Analytics: 5 tips to measure your Black Friday success

Black Friday is fast approaching. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online…

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How to get great looking Google results

You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has…

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How to get great looking Google results

You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has…

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