The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain…
Read More »Image SEO: Optimizing images for search engines
Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is…
Read More »Welcoming two new WordPress Core contributors
I’m happy to welcome two new members to team Yoast, who will spend their time making WordPress core better. Justin Ahinon and Ari Stathopoulos are both joining our ranks. This…
Read More »WordPress 5.5 is here! 5 things you need to know
It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it…
Read More »Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and…
Read More »Making the web better: an interview with Joost & Omar
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a…
Read More »Beyond exact keyword matching: optimize your text naturally
Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track…
Read More »Why you should use synonyms and related keywords
Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put…
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