This is what happens when you continue building backlinks to a website for years.
pdfFiller: it makes $106 million a year.
It’s just a site where you edit and sign PDFs.
860,000 paying customers.
This is what’s absurd: its homepage ranks for a ridiculous amount of keywords.
The homepage ranks for fake marriage license, car insurance template, fill out a form.
This website has 15,000 keywords in positions one through three on Google, ranks for a total of 233,000 keywords.
This is why its homepage is ranking for keywords it’s not even optimized for.
As it’s continued to build backlinks over the years, people have described its website in a million different ways.
So Google learns the website is related to all these different things.
This comes from its own backlink initiatives, where it does marketing so people link to its site, but it also comes from how people describe it in articles and on user-generated content platforms.
People don’t realize the benefits when you keep working on a company.
pdfFiller gets 2.7 million clicks a month from Google.
Everybody out there is trying to chase the next shiny object, running around trying to get immediate success.
pdfFiller has been in operations since 2012.
Mind-numbingly simple premise.
Makes $106 million a year.
The best shortcut that everybody’s trying to find is the long cut.
#searchengineoptimization #seo #entrepreneurship
