Adding alt text to images is a great way to give your site an SEO boost and make it more accessible. Alt text is text associated with an image that some browsers display instead of the image. Search engines use it to identify the content of a page. If you don’t manually add alt text to an image, the image’s file name will usually serve as alt text.
Alt text is also helpful for assistive screen readers or browsers with images disabled. If a browser can’t display the image, the alt text will display instead. For all these reasons, when you add alt text, use short, readable terms that describe the image and relate to your site content.
For more information on alt text, visit: https://support.squarespace.com/hc/en-us/articles/206542357
Get started on your Squarespace website at: https://www.squarespace.com
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