[GUIDE] JavaScript SEO Best Practices for Beginners
These days, almost any site uses JavaScript. Some sites only use it to add some interactivity, others built their entire site using one of the JavaScript frameworks and there are…
Read More »Taking your SEO content beyond the acquisition
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking…
Read More »How to perform SEO A/B testing in Google Search Console
30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can…
Read More »How to use XPath expressions to enhance your SEO and content strategy
30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well…
Read More »SEO takeaways from 2020: A review of the most unusual year for search
30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was…
Read More »Seven essential enterprise SEO skills to master in 2021
30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the…
Read More »How Google Lens is Getting Your Products Found Online
Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear…
Read More »Research insights: Role of featured snippets in website traffic boost
30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets…
Read More »Six strategies guaranteed to help you build more backlinks to your website
30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent…
Read More »Five SEO tips that capture holiday attention and boost sales
30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday…
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