UX copywriting: 5 writing tips to improve user experience
At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did…
Read More »What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this…
Read More »How to add video content to Shopify
Video can be an incredibly effective way of promoting products and services throughout a website. Especially on pages such as the homepage, product pages, and blog posts. This is particularly…
Read More »Product page SEO: 5 things to improve
Having great product pages is so important for your sales. These are the pages where people decide to click that buy button. Besides optimizing your product pages for user experience,…
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WordPress tutorial: How to make a WordPress website
This super detailed WordPress tutorial guides you through all the steps you need to create and maintain a WordPress website. All videos are part of our free WordPress for beginners…
Read More »New in Yoast WooCommerce SEO and Yoast SEO for Shopify: The product identifier check
Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be…
Read More »Traffic dropping? How to determine the cause and fix it
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in…
Read More »Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending…
Read More »5 tips for writing readable blog posts
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning…
Read More »Site speed tips for faster video loading
There’s no getting around it – video files are big. So big, in fact, that they accounted for 81% of internet traffic in 2021. Videos loaded on any given web…
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