What is Search Experience Optimization (SXO)?
Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging…
Read More »WordPress 6.6: The 6 highlights in this release!
WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you more control over the look of your website, peace of…
Read More »Curbing AI creativity: How to provide effective guardrails
AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential while maintaining control? In this…
Read More »Is OSO, organic search optimization, the new SEO?
There’s a new kid in town, and it’s one you want to be friends with: OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out,…
Read More »Getting your hosting into shape and why you need to update unsupported versions of PHP
In this post, we want to go into the importance of upgrading your PHP if you are using an older, unsupported version. This is crucial when it comes to the…
Read More »The Google Leak: insights and implications for SEO best practices
In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned…
Read More »Optimize for rich results with the Rich Results Testing Tool
Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get…
Read More »AI Overviews by Google and how Yoast SEO helps you prepare
As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by…
Read More »The basics of email marketing
Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this…
Read More »What is ‘Crawled – currently not indexed’ in Search Console?
Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might…
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